TY  - BOOK
AU  - Baden- Fuller,Charles
AU  - Stopford,John M.
TI  - Rejuvenating the mature business: the competitive challenge 
SN  - 0415135206 (pbk.)
PY  - 1994///
CY  - London
PB  - Routledge
KW  - Business planning
KW  - Management
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -