Baden- Fuller, Charles. <br/><br/>
Rejuvenating the mature business :  the competitive challenge / 
Charles Baden-Fuller and John Stopford. 
 - 2nd ed. 
 - London :  Routledge,  c1994. 
 - xv, 281 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0415135206 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Management.<br/>Strategic planning.