TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan handbook
SN  - 0131968661 (paperback.)
AV  - HF5415 WOO 
PY  - 2005///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Business planning
N1  - Includes bibliographical references and index
ER  -