Wood, Marian Burk. <br/><br/>
The marketing plan handbook / 
Marian Burk Wood. 
 - Second edition 
 - New Jersey :  Pearson Prentice Hall,  ©2005. 
 - xv, 200 pages  illustrations  26 cm. +CD ROM. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131968661 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HF5415 WOO