TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin, Lyndon.
TI  - Marketing essentials
SN  - 9781408011508 (paperback.)
AV  - HF5415 DIB 
PY  - 2009///
CY  - London
PB  - South-Western Cengage learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -