Dibb, Sally. <br/><br/>
Marketing essentials / 
Sally Dibb and Lyndon Simkin. 
 - London :  South-Western Cengage learning,  ©2009. 
 - xviii, 457 pages. :  illustratins. (some colour.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408011508 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 DIB