TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256139040 (hbk.)
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references; Includes  indexes
ER  -