Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - 4th ed. 
 - Chicago :  Irwin,  c1996. 
 - xxvii, 738 p. :  ill. (some col.) ;  24 cm. 
 - Irwin series in marketing. .
<br/><br/> Includes bibliographical references.  Includes  indexes. 
<br/><br/><label>ISBN: </label>0256139040 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.