TY  - BOOK
AU  - Fill,Chris
AU  - Fill, Karen E.
TI  - Business-to-business marketing: relationships, systems and communications 
SN  - 0273682792 (pbk.)
PY  - 2005///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Communications strategy
N1  - Includes index; Includes bibliographical references
ER  -