Fill, Chris. <br/><br/>
Business-to-business marketing :  relationships, systems and communications / 
Chris Fill and Karen E. Fill. 
 - London :  Prentice Hall,  2005. 
 - xix, 380 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273682792 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Communications strategy.