TY  - BOOK
AU  - Johnson,Gerry
AU  - Whittington,Richard
AU  - Scholes,Kevan
TI  - Fundamentals of strategy
SN  - 0273646877 (pbk.)
PY  - 2001///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Case studies
ER  -