Johnson, Gerry. <br/><br/>
Fundamentals of strategy / 
Gerry Johnson, Richard Whittington, Kevan Scholes. 
 - Harlow :  FT Prentice Hall,  2001. 
 - xxii, 326 p. :bill. ;  24cm. 
<br/><br/><label>ISBN: </label>0273646877 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.<br/>Business planning--Case studies.<br/>Strategic planning--Case studies.