Yeshin, Tony. <br/><br/>
Advertising / 
Yeshin Tony. 
 - London :  Thomson,  c2006. 
 - xxviii, 465 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1844801608( pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.