TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly 
SN  - 9780470113455 (hbk. )
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Public relations
N1  - Includes index; Includes bibliographical references
ER  -