Scott, David Meerman. <br/><br/>
The new rules of marketing and PR :  how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / 
by David Meerman Scott. 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  2007. 
 - xxvii, 275 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780470113455 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.