TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development, and implementation 
SN  - 1861524722 (pbk.)
PY  - 1999///
CY  - London
PB  - Thomson Learning
KW  - Export marketing
KW  - Management
KW  - Case studies
KW  - International marketing
N1  - Includes index
ER  -