TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 0130173924 (hbk.)
PY  - 2000///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes index; Includes bibliographical references
ER  -