TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Saunders,JohnA.
TI  - Marketing strategy and competitive positioning
SN  - 0133712532 (pbk.)
PY  - 1998///
CY  - London
PB  -  Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -