TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0130131628 (pbk.)
PY  - 1999///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes index; Includes bibliographical references.
ER  -