Schiffman, Leon G. <br/><br/>
Consumer behaviour :  a European outlook / 
Leon G. Schiffman, Leslie Lazar Kanuk, H�eavard Hansen. 
 - Harlow :  Prentice Hall/Financial Times,  2008. 
 - xviii, 494 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780273704010 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Europe.<br/>Motivation research (Marketing)--Europe.