TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having and being 
SN  - 0131230115 (pbk.)
PY  - 2004///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Consumer behaviour
KW  - Motivational research (Marketing)
N1  - Includes index; Includes bibliographical references.
ER  -