Bradley, Frank. <br/><br/>
International marketing strategy / 
Frank Bradley. 
 - 3rd ed. 
 - London :  Prentice Hall Europe,  c1999. 
 - xxvi, 574 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130100579 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.