TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having and being 
SN  - 9780131230118 (Paperback.)
AV  - HF5415.32 SOL 
PY  - 2004///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Consumer behaviour
KW  - Motivational research (Marketing)
N1  - Includes Index.
ER  -