Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
Naresh Malhotra and  David Birks. 
 - European ed. 
 - Harlow :  Pearson Education Limited,  2000. 
 - xvi, 736 p. :  ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0139229647 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.