Dalrymple, Douglas J. <br/><br/>
Sales management :  concepts and cases / 
Douglas J. Dalrymple, William L. Cron. 
 - 5th ed. 
 - New York :  Wiley,  c1995. 
 - xvi, 798 [17] p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471055484 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management.<br/>Sales management--Case studies.