Engel, James F.

Consumer behavior / James F. Engel, Paul W. Miniard and Roger D. Blackwell. - 8th ed. - Fort Worth : Dryden Press, 1995. - xxii, 951 [41] p. : ill. ; 24 cm. - The Dryden Press series in marketing. .

Includes index.

Includes bibliographical references.

0030984645 (hbk.)


Consumer behavior.
Marketing research.