Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 
 - 7th ed. 
 - Boston :  Irwin/McGraw Hill,  c1997. 
 - xxv, 760 p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0071153241 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.--Market surveys