Bird, Drayton. <br/><br/>
Commonsense direct marketing / 
Drayton Bird. 
 - 2nd ed. 
 - Lincolnwood :  Kogan Page,  c1989. 
 - 347 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>185091544X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.