TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks, David.
TI  - Marketing research: an applied approach 
SN  - 0139229647 (pbk.)
PY  - 2000///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing research
KW  - Methodology
N1  - Includes index; Includes bibliographical references.
ER  -