TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 0072466650 (pbk.)
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -