Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens [and] Nigel F. Piercy. 
 - 7th ed. 
 - Boston :  McGraw-Hill Irwin,  c2003. 
 - xviii, 843 p. :  ill., maps ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0072466650 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.