Chisnall, Peter M. <br/><br/>
Marketing research / 
Peter M. Chisnall. 
 - 5th ed. 
 - London :  McGraw-Hill,  c1997. 
 - xii, 437 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0077091752 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.