Terpstra, Vern. International marketing / Vern Terpstra [and] Ravi Sarathy. - 6th ed. - New York : Dryden Press, c1994. - xxiv, 726 p. : ill. ; 25 cm. - The Dryden Press series in marketing . Includes index Includes bibliographical references. ISBN: 0030970539 (hbk.) Subjects--Topical Terms: Export marketing--Management.