Hollensen, Svend. <br/><br/>
Global marketing :  a market-responsive approach / 
Svend Hollensen. 
 - 2nd ed. 
 - Harlow :  Pearson Education,  2001. 
 - xxxi, 667 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references.  Includes index. 
<br/><br/><label>ISBN: </label>0273646443 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.