TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Naresh K.Malhotra
AU  - David F. Birks
TI  - Marketing research: an applied approach 
SN  - 0273657445 (pbk.)
PY  - 2003///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -