Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
Naresh K. Malhotra [and] David F. Birks. 
 - 2nd European ed. 
 - Harlow :  Prentice Hall,  c2003. 
 - xxi, 786 p. :  ill. (some col.). ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273657445 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.