Doole, Isobel. <br/><br/>
International marketing strategy :  analysis, development, and implementation / 
Isobel Doole and Robin Lowe. 
 - 2nd ed. 
 - London :  Thomson Learning,  1999. 
 - xix, 572 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1861524722 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>Subjects--Index Terms: </label>International marketing.