TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 0130491756 (pbk.)
PY  - 2004///
CY  - New Dehli
PB  - Pearson Education
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes index; Includes bibliographical references
ER  -