Cutlip, Scott M. <br/><br/>
Effective public relations / 
Scott M. Cutlip, Allen H. Center and Glen M. Broom. 
 - 7th ed. 
 - London :  Prentice-Hall,  c1994. 
 - xvi, 560 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0132455234 (pbk.)                                                                                                
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.