Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 4th ed. 
 - New York :  John Wiley & Sons,  1995. 
 - xv, 379 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471309567 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Business  Marketing