TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
TI  - Consumer behavior: building marketing strategy 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0072316020 (pbk.)
PY  - 2001///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Consumer behavior
KW  - Market surveys
KW  - United States
N1  - Includes index; Includes bibliographical references
ER  -