Fill, Chris. <br/><br/>
Marketing communications :  contexts, strategies, and applications / 
Chris Fill. 
 - 3rd ed. 
 - Harlow :  Prentice Hall,  2002. 
 - xxxii, 790 p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273655000 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.