TY  - BOOK
AU  - Hague,Paul
AU  - Jackson,Peter
TI  - Market research: a guide to planning, methodology and evaluation 
SN  - 0749417854 (pbk.)
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -