Hague, Paul. <br/><br/>
Market research :  a guide to planning, methodology and evaluation / 
Paul Hague & Peter Jackson. 
 - London :  Kogan Page,  1996. 
 - 224 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0749417854 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.