TY  - BOOK
AU  - Murray,John A.
TI  - Marketing management: an introduction 
SN  - 0717113302 (pbk.)
PY  - 1984///
CY  - Dublin
PB  - Gill and MacMillan
KW  - Marketing
KW  - Management
KW  - Ireland
N1  - Includes bibliographical references
ER  -