Murray, John A. <br/><br/>
Marketing management :  an introduction / 
John A. Murray. 
 - Dublin :  Gill and MacMillan,  1984. 
 - 177 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0717113302 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Ireland.