Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning / 
Graham J. Hooley, Nigel F. Piercy [and]John A. Saunders. 
 - 2nd. ed. 
 - London :   Prentice Hall,  1998. 
 - xiii, 482 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0133712532 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.