TY  - BOOK
AU  - Baines,Adam
ED  - European Direct Marketing Association.
TI  - The handbook of international direct marketing: the essential directory and country-by-country guide to this fast-moving, competitive market 
SN  - 0749414464 (pbk.)
PY  - 1995///
CY  - London
PB  - Kogan Page
KW  - Direct marketing
KW  - Directories
KW  - Advertising, Direct-mail
KW  - Export marketing
N1  - Includes index; Includes bibliographical references
ER  -