The handbook of international direct marketing : the essential directory and country-by-country guide to this fast-moving, competitive market / edited by Adam Baines. - 2nd ed. - London : Kogan Page, 1995. - xxii, 391 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references.

0749414464 (pbk.)


Direct marketing--Directories.
Advertising, Direct-mail--Directories.
Export marketing--Directories.