The handbook of international direct marketing : the essential directory and country-by-country guide to this fast-moving, competitive market /
edited by Adam Baines.
- 2nd ed.
- London : Kogan Page, 1995.
- xxii, 391 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0749414464 (pbk.)
Direct marketing--Directories. Advertising, Direct-mail--Directories. Export marketing--Directories.