TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 0130807400 (pbk. )
PY  - 1999///
CY  - Essex
PB  - Prentice Hall of Europe
KW  - Business planning
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -